New Delhi

Available for new projects

Abdul Wahid, eCommerce growth consultant in Delhi

Abdul Wahid

eCommerce Growth Consultant, Delhi

I help D2C & Ecomm Businesses
to launch their business, grow sales
and scale profitably through growth marketing.

I work with D2C and eCommerce businesses to understand their vision, goals, and challenges, identify new growth opportunities, and develop effective marketing strategies aligned with their business objectives. By combining market understanding, customer insights, and strategic thinking, I help brands connect with the right audience, strengthen their market presence, drive consistent results, and create long-term business value.

Areas I work across

About me.

Hey, I'm Abdul Wahid. An eCommerce growth consultant based in Delhi, helping D2C brands find where growth is being lost and fix it, with work that's measured against orders and margin.

6+Years in eCommerce growth
3Disciplines, one plan
1:1Direct access, no layers

Case Studies & Projects

Selected clients across manufacturing, education, B2B and D2C.

Growth Solutions for Every Stage

Whether you're about to launch, ready to grow, or simply short on time, there's a clear plan for where your brand is today.

01For new brands

Brand Launch

Launch With Strong Foundations

Everything a new brand needs to go live and win its first customers, planned as one launch instead of five separate jobs.

What's included

  • Clear positioning, brand identity and messaging
  • An online store that's ready to sell from day one
  • Sales tracking set up before you spend on ads
  • Launch campaigns and content to bring in the first orders

Best for: founders with a product ready to sell who want to launch properly, the first time.

Plan your launch →
02For growing brands

Brand Scaling

Grow Without Wasting Spend

For brands that have traction but have hit a ceiling. I find what's holding growth back, fix it, and then scale what's actually profitable.

What's included

  • A full review of your store, ads and content
  • Fixes that turn more visitors into buyers
  • Ad spend focused on the products that make money
  • A step-by-step plan to grow budgets safely

Best for: brands whose sales have stalled, or whose growth is getting too expensive.

Plan your growth →
03For established brands

Online Brand Management

Your Brand, Managed End to End

Your website, ads and social media run by one accountable person, so you can focus on product, operations and customers.

What's included

  • Regular website updates and improvements
  • Day-to-day management of your ad campaigns
  • Social media content, planned and published
  • One consistent brand voice across every channel
  • Simple monthly reports on what's working
  • A single point of contact for everything online

Best for: founders who want their brand run professionally online, without hiring and managing an in-house team.

Hand it over →

Core Services

Performance marketing, website development and social media marketing for D2C brands and growing businesses, from Delhi to anywhere in India.

01Meta Ads & Google Ads Management

Performance Marketing

As a performance marketing consultant in Delhi, I plan and manage paid campaigns that are judged on orders and profit, not clicks. Every campaign is built for how Indian customers actually buy: on mobile, comparing prices, and often paying cash on delivery.

Platforms

  • Meta Ads (Facebook & Instagram)
  • Google Search Ads
  • Google Shopping
  • Performance Max
  • YouTube Ads
  • Amazon & Flipkart Ads

What I handle

  • Campaign strategy and account structure
  • Catalogue and dynamic product ads
  • Retargeting and lookalike audiences
  • Creative testing with images, videos and UGC
  • Meta Pixel, Conversions API and GA4 tracking
  • COD and RTO-aware optimisation
  • Festive season and sale campaigns
  • Clear reports on ROAS, CAC and cost per order
Discuss your ads →
02Shopify, WordPress & Custom Websites

Website Development

I build fast, mobile-first websites for D2C brands and businesses in Delhi and across India, designed to turn visitors into customers and simple for your team to manage. From a new Shopify store to a fully custom-coded site, every build includes conversion and SEO basics as standard.

Platforms

  • Shopify
  • WordPress
  • WooCommerce
  • Custom-coded websites
  • Landing pages for ads

What I handle

  • Conversion rate optimisation (CRO)
  • Mobile-first product and collection pages
  • Website speed and Core Web Vitals
  • Payment gateway and COD setup
  • Shipping integrations like Shiprocket
  • WhatsApp chat and enquiry flows
  • On-page SEO and Google Search Console
  • Store migrations, redesigns and maintenance
Discuss your website →
03Content, Creators & Community

Social Media Marketing

I plan and run social media marketing for brands in Delhi and across India, so your brand stays consistent, builds trust and supports your sales. That covers everything from the monthly content calendar to influencer collaborations that reach the right audience.

Platforms

  • Instagram
  • Facebook
  • YouTube Shorts
  • LinkedIn

What I handle

  • Content strategy and monthly content calendar
  • Reel ideas, scripts and editing
  • Post, carousel and story design
  • Influencer and creator collaborations
  • UGC content for ads and product pages
  • Community management and replies
  • Brand voice and visual guidelines
  • Monthly performance review
Discuss social media →
04

Not Sure Where the Problem Is?

Share your store and a few numbers. You'll get an honest view of where growth is being lost, and which service would help most.

Get an honest view →

What Changes for Clients

The websites, campaigns and content are a means to an end. These are the outcomes the work is held to.

Clarity on the NumbersMeasurement

You know your true cost per order, which channels pay back, and where margin is leaking. Decisions stop being guesses.

Spend Moves to What WorksAcquisition

Budget is pulled from what isn't paying back and put behind the products, audiences and messages that are.

More Visitors Become CustomersStorefront

A store built around how your customers decide, so the traffic you already pay for converts better.

A Brand People TrustBrand & Content

Consistent, credible content that makes your brand easier to choose and your ads easier to believe.

Ways to Work Together

Every engagement is scoped after a conversation, so you only pay for what your brand actually needs.

Project

A defined piece of work with a clear finish line.

Fixed scopePrice shared in a written proposal

Discuss a Project

Typically includes:

  • Store builds and rebuilds
  • Ad account audits and restructures
  • Brand identity and positioning
  • Agreed timeline and deliverables

Ongoing Partnership

Continuous growth work, reviewed against your numbers.

MonthlyScoped to your brand's stage and goals

Discuss a Partnership

Typically includes:

  • Performance marketing management
  • Social media and content
  • Ongoing storefront improvements
  • Regular reporting and reviews

Frequently Asked Questions

Everything worth knowing before we work together.

Who will I actually be working with?

With me, directly. The Marketing Wahid is my own practice, so the person you speak to on day one is the same person doing the work. No account managers and no hand-offs.

What kind of businesses do you work with?

Mainly Indian D2C and eCommerce brands, plus manufacturers and service businesses that want to grow online. I work best with founders who have a good product and are ready to grow it properly, whether they're launching or already selling.

Which option is right for me: Launch, Scaling or Brand Management?

If you haven't launched yet, start with Brand Launch. If you're already selling but growth has slowed or become expensive, Brand Scaling is the right fit. If things are working and you simply want someone to run your online presence, choose Online Brand Management. If you're unsure, message me and I'll tell you honestly.

How is pricing decided?

Every brand is at a different stage, so there's no fixed price list. After a short conversation and a look at your current setup, I send a written proposal with the scope, timeline and fees. Work only starts once you've agreed to it, so there are no surprises.

How soon will I see results?

It depends on what needs fixing. Website and tracking improvements usually show results quickly. Ad campaigns normally need a few weeks of testing before the numbers are reliable. I'll give you a realistic timeline once I've seen your data, and I won't promise results I can't stand behind.

Is there a minimum ad budget?

There's no fixed minimum. What matters is that the budget is enough to test properly and learn what works for your product. After looking at your product, pricing and margins, I'll recommend a sensible starting budget, and if paid ads don't make sense for you yet, I'll tell you that too.

Do I need to sign a long-term contract?

No. Projects like a launch or a website have a fixed scope and timeline. Ongoing work runs month to month, so you stay because it's working, not because you're locked in. Any notice period is agreed in writing before we start.

Who owns the website, ad accounts and data?

You do, always. Everything is set up in your business's name, and I work with the access you give me. If we ever stop working together, everything stays with you.

Do you only work with brands in Delhi?

No. I'm based in Delhi and work with brands across Delhi NCR, including Noida, Gurugram and Faridabad, as well as businesses all over India. Most of the work happens over calls and WhatsApp, and I'm happy to meet in person in Delhi NCR when it helps.

Do you manage both Meta Ads and Google Ads?

Yes. I manage Meta Ads (Facebook and Instagram) and Google Ads, including Search, Shopping, Performance Max and YouTube, and plan them together so each channel does the job it's best at. Budgets are moved to whichever is bringing in profitable orders.

Can you build my website on Shopify or WordPress?

Yes. I build on Shopify, WordPress and WooCommerce, and create custom-coded websites when a project needs it. I'll recommend the right platform based on what you sell, your budget and how much you want to manage yourself.

How do we get started?

Send me a message on WhatsApp or email contact@themarketingwahid.in with your website and a line about what you need. We'll have a short call, I'll review your setup, and you'll receive a clear written plan.

Let's talk about your brand

Tell me a little about where things stand. The form opens WhatsApp with your message ready to send.

Prefer to talk? Call +91 96504 78451

WhatsApp